Practical Digital Marketing Training Programme
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From 15th July 2024
Timing 5:00 PM – 6:00 PM
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Course Curriculumn
What Is domain
What is sub-domain
Types of domain
what is hosting
Types of hosting
What is cpanel
How to buy domain?
How to buy free domain?
How to get free hosting?
What is wordpress
How to install theme
How to install plugins
How to create pages
How to create posts
How to create category?
How to create tags?
How to create menu bar
How to design page (Page Builder)
How to create contact forms (Enquiry Form)
How to add live chat button (Like whatsapp and messenger)
How to install ready-made templates
What is SEO
What is Search engine
What is browser
What are keywords
Types of keywords
Basic terms of SEO
ON Page SEO
Site Audit
Keyword Research
Canonical Issue
Page Titles
Meta Descriptions
Meta Tags
URL Structure, Permalink structure
Body Tags (H1, H2, H3, H4, etc.)
Keyword Density
Image Optimization SEO
Internal Linking
External Linking
Inbound link
Outbound link
Good Content Writing
word count per post
Google Analytics
Google Webmaster
Bing Webmaster
Yandex Webmaster
Sitemap
Robots.txt
Structure markup Language
Off page SEO
Social Bookmarking Sites
Classified submission
Article Submission
Web 2.0 Submission
Forum Posting
Search Engine Submission
Directory Submission
Photo Sharing
Business Listing
Google My Business Listing
Questions and Answer
Blog Commenting
Press Release
Infographic Submission
Ahref tool introduction and it’s usage
Advanced strategy
What is Google ads
Types of google ads
What are keywords
Keyword match types
Negative match types
Google Keyword planner
Googe ad account creation
Adword account structure
Adword Terms
Impression
CTR
What is Quality Score
What is ad rank
What is Bid
What is Reach
Google Search Ad Creation
Display Ad Creation
Setup of google display ad
What is GTM
How to integrate GTM with website
Display ad remarketing
Remarketing ad Creation
Smart Ad Creation
Types of YouTube Ads
How to link Youtube channel with google ads
Bumper ad
In-stream ad
Non Skippable ad
Discovery ad
Remarketing audience creation
Social Media Optimization
Facebook page creation
Facebook group creation
Facebook market place listing
Facebook Event creation
Instagram account creation
Instagram account optimization
LinkedIn Account optimization
Twitter account optimization
FB / Instagram
Introduction of facebook ad manager
Audience creation
Types of audiences in facebook
Types of facebook campaign
Brand awareness campaign setup
Reach campaign setup
Video campaign setup
Lead generation campaign setup
Conversion tracking in facebook advertising
Pixel implementation
Facebook Remarketing
Purposal creation for clients
Social Media Report Creation
LinkedIn
Introduction to linkedIn
Benefits of LinkedIn
LinkedIn Features
LinkedIn profile and its utilities
LinkedIn Business Page Creation
LinkedIn Advertising
How to setup LinkdIn Ads
Youtube Marketing
Introduction of youTube
How to create youtube channel
What is YouTube Studio
YouTube Dashboard
Types of Videos
How to edit video
Video editing software
How to upload video
How to monetize youtube channel
Twitter Marketing
Introduction to twitter
importance of twitter
Twitter Advertising
Types of twitter ads
Introduction of email marketing
Email marketing software
Professional Email Id Creation
Mail Chimp Software
How to integrate mail chimp with WordPress
Practical of MailChimp Sofware
Template designing
Email Marketing Automation
What is Google Adsense
What is the usage of google adsense
How to get eligible for Google adsense
Google adsense dashboard
How to embed google ads on website
What is affiliate marketing
Affiliate marketing platforms
Best affiliate marketing platforms
How to apply for best affiliate marketing platforms
What is amazon affiliate
How to embed amazon products on website
What is ORM
How to write reviews for business
what is the benefits of reviews
Where to publish reviews for your businesses
Introduction of content marketing
Goals of content marketing
How to write SEO friendly content
How to write content for social media
Best tools for content writing
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